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Explores the present and future of the Korean-American community.

JoongAng Ilbo, the largest Korean media outlet in the Americas, contributes to the development and understanding of the Korean community in the Americas with data-based insights.

How is Korean-American research conducted?

1. Planning and design

This is the stage where research objectives are set, research subjects and methodology are determined, and questionnaires or interview questions are developed. A customized survey is planned that reflects the characteristics of the Korean-American community.

2. Data collection

We collect necessary information through various methods such as surveys, interviews, and big data analysis according to planned methods. We secure extensive data by utilizing online and offline channels.

3. Analysis and Reporting

We statistically analyze the collected data and derive meaningful insights through in-depth qualitative analysis. We write a final research report and share the results with the Korean community and mainstream society to strengthen policy and social voice.

Main research areas

Population and Immigration Studies: Analysis of Korean-American population changes, generational characteristics, immigration trends, and settlement processes

Social and Cultural Studies: Social issues, identity formation, language use, cultural preservation and transmission within the Korean community.

Economic and Business Studies: Korean Entrepreneurship, Startup Ecosystem, Economic Contributions and Challenges

Political Participation and Civic Awareness: Koreans’ Political Participation, Voting Behavior, Civil Society Activities, and Advocacy

Professional partners are with you

By working with professional partners from various fields, we provide results that exceed expectations by adding innovative ideas and execution capabilities based on each person's expertise.

Our approach: Multidisciplinary analysis for deep insights

Beyond simple statistical collection, the center will conduct customized surveys, qualitative research, and big data analysis that reflect the various layers of the Korean immigrant community. Through this, it will function as a policy infrastructure that connects the local community, academia, government, and business.

Yoon-ho Nam

CEO of Joongangilbo USA

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